garden pure

Brand design, web design, and marketing assets

Role in project solo designer

For life’s busy days, Garden Pure helps families make quick, easy, and healthy dinners that the whole family can enjoy.

The brand had an existing logo, but came to me looking to have their brand guidelines built out, and I continued working with the brand on packaging, sell sheets, Power Point decks, social media, and misc marketing assets.

purpose

I worked with the team to develop a target audience – which is millennial parents. We wanted the brand to be playful, fresh, and exciting, while feeling a bit more refined and mature. The brand will also pay attention to eco-conscious aspects, and this needed to be translated throughout the design.

The packaging design will need to be easily adapted to other packaging methods as the line of products grows

concept

Launching in late 2023, the new line of Garden Pure products is bright, playful, and stands out from the competition on the shelf. I utilized a palette of bright colors paired with a cardboard texture to lean into an eco-conscious feel, while still pulling in playful elements to keep things eye-catching and fresh.

I worked as a creative director and coordinated with the team’s product photographer to create clean, sharp, and detailed images of the finished meals (amazing work by Joanie Simon), and incorporated playful elements throughout all sides of the container help bring the brand to life.

This branding solution was stretched across all of the brand’s products, and is currently being adapted to additional lines. The products can be found in grocery stores throughout the country, or at GardenPure.com