Building brands that get chosen

in stores and on maps

Book a Project

strategy-first branding, websites, and photography for outdoor brands ready
to become industry leaders.

most brands don’t struggle
because they have a bad product

They struggle because the quality of their DIY branding doesn’t match
the time, experience, or money that went behind their business.

I combine strategy, design, and photography to build brands that actually connect, convert, and hold up in the real world. This is about more than looking good – it’s about getting chosen.

See How I Can Help

photography

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graphic design

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content writing

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brand strategy

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photography 〰️ graphic design 〰️ content writing 〰️ brand strategy 〰️

brands i’ve created for
and been featured by

i am obsessed with your ideal customer

hey, i’m colleen and

Say “goodbye” to trendy logos, and “see ya” to pretty photos that don’t actually do anything for your brand.

Building a memorable brand involves much more than creating a cute logo or snapping a few golden hour photos of your products. Branding is what your customers say about your products when you’re not in the room – and each piece of creative work is a puzzle piece that forms this customer perception.

my goal is to make your ideal customer your biggest fan through creative work that actually converts.

But all of this is just a bunch of words and ideas unless it's implemented correctly. I work with clients for the long haul – I want to be a cornerstone in your marketing department, and dedicate myself to building your brand for years to come.

Start a Project

view my recent work

I’ve been working in the creative side of the outdoor industry for over a decade, and have had the opportunity to work with some of the biggest names in the outdoors, and beyond.

View Portfolio

“I designed an outdoorsy logo on Canva but my competitors keep outselling me. My product is high quality, but my brand is meh”

start with the weekender package

Not sure
where to start?

most clients come in needing help for these issues:

“We are launching a new product , but need photos and social media videos to use in are marketing push before the product launch date”

start with the  basecamp package
View All Packages

“I have no idea what I’m doing. My brand is an AI mess, my website is clunky, and I don’t know who to market my product to”

start with the
thru hike package

a full service creative studio

  • Much more than pretty pictures – I specialize in creating photo assets that connect with your ideal customer and convert to sales.

  • Video is now a huge part of social media content strategy – stay on top of trends with a a collection of videos made specifically with your social audience in mind.

  • Who is your ideal customer? What problem do you solve for them? If you have trouble answering these questions, it’s time to invest in brand strategy. We’ll dive into the nitty gritty and develop a plan to not only pin-point your ideal customer, but create marketing that turns them into loyal fans.

  • Does your logo speak to the unique selling point of your brand, or is it just a pretty graphic? We’ll work together to create a strategic logo, brand colors, and brand fonts that showcases the mission and vision of your business.

  • How you show up online is a big part of establishing your business as a reputable brand. We’ll work together to design a website that showcases your stunning logo and brand, and has a killer user experience for your customers.

  • Blog content to boost your site’s SEO and – most importantly – give your ideal customer a reason to keep coming back for more. Establish your business as the expert in the field through strategic, in-depth, content writing.

  • Establishing a strong brand is a long-term project that requires consistently putting out cohesive, branded content. I’m in it for a long haul. I want to be a cornerstone of your marketing department, and dedicate myself to building your brand for years to come.

You could hire a designer, writer, photographer, and brand strategist (and then one more person to manage them all), or you can work with a creative studio dedicated to developing a cohesive brand.

No more getting lines crossed between creatives that don't fully understand your big picture and wild, ambitious goals. We'll work together to lay the foundation of your brand, and then get to work implementing it through impactful creative work that speaks directly to your ideal customer.

kind words from clients

  • XYZ BRAND

    "Communication was top-notch and the final outcome was even better than we imagined."

  • “A professional team that delivers on their promises.”

  • “Their attention to detail and commitment to quality truly stood out.”

  • “Every detail was thoughtfully executed. We're thrilled with the outcome.”

Ready to get started?

let’s build your brand

Get on my calendar