fall in love with
Create a brand your ideal customers will
outdoor content creators & influencers
resorts & guides
gear brands
tourism boards
adventurous Airbnbs
outdoor food & beverage
destination marketing
outdoor content creators & influencers resorts & guides gear brands tourism boards adventurous Airbnbs outdoor food & beverage destination marketing
Who do I specialize in working with?
Branding is how all your creative assets come together to form a bigger picture and create a feeling inside your ideal customer. My services are centered around pin pointing the problem your customer is current facing, and designing a brand that is positioned to solve this issue.
STRATEGIC design packages
The Day Hike
A focused, strategic starting point for early-stage brands who need a strong, cohesive visual identity without the full deep dive. This package is designed to get you up and running with a professional brand presence – with room to grow into a more fully developed system over time.
Early-stage brands, product ideas in development, or founders who need a strong starting point before investing in a fully built-out brand system.
Step 1: Creative Direction
- 3 moodboard options
- High-level brand direction to guide visual decisions
Step 2: Design Assets
- Primary logo
- Secondary logo
- Brand mark
- Core color palette
- Brand fonts
Step 3: Finalize Your Brand
- Final brand files (3 formats)
- At-a-glance brand guide (logo usage, colors, fonts)
Designed to give you a cohesive, professional foundation – with deeper strategy, messaging, and full brand systems available in higher-tier packages.
The Weekender
A fully developed brand built on strategy, not guesswork. Designed to help your business stand out, connect with the right people, and grow with confidence. This is where we move beyond visuals and build a brand that actually works.
Brands ready to move past “just getting started” and build something cohesive, recognizable, and built to last.
Step 1: Brand Strategy
- In-depth brand positioning
- Defined ideal customer + buying behavior
- Brand values, voice, and direction
- Strategic creative direction (aligned with your market and goals)
Step 2: Creative Direction
- 3 refined moodboard directions to choose from
- Visual system direction rooted in strategy
- Clear alignment between messaging and visuals
Step 3: Design Assets
- Primary logo
- Secondary logo
- Brand mark
- Full color palette
- Brand typography system
- Supporting visual elements (patterns, textures, etc.)
Step 4: Finalize Your Brand
- Final brand files (all needed formats)
- Full Brand Guidelines & Strategy Bible that includes:
- Logo usage
- Typography hierarchy
- Color system
- Visual guidelines
Designed to give you a complete, cohesive brand system that holds up across products, websites, social, and real-world use.
The Thru Hike
A complete brand and website experience designed to take you from idea to fully launched. This package combines deep strategy, a cohesive visual identity, and a custom website – so your brand doesn’t just look good, but shows up clearly and confidently everywhere your customers find you.
Brands preparing to launch, scale, or legitimize – and who need both a strong brand and a professional online presence to support it.
Step 1: Brand Strategy + Identity
- Everything included in The Weekender
- Full brand strategy + positioning
- Complete visual identity system
Step 2: Website Design + Build
- 5-page custom website (Wix Studio, Squarespace, or Figma files to handoff to a developer)
- Mobile optimization
- SEO best practices built into website structure
- Domain connection + backend setup
- Launch-ready, fully functional site
Step 3: Launch Support
- Cohesive alignment between brand and web
- Guidance on how to use your brand across your site
- Final handoff with everything ready to go live
Designed to give you everything you need to show up professionally (from your visuals to your website) with clarity, consistency, and confidence.
not sure which
option fits?
let’s map it
out together.
STRATEGIC photography packages
The Trailhead
A focused content refresh designed to elevate your brand quickly. This package is perfect for capturing a strong set of lifestyle and product imagery, without committing to a full-scale content library.
Brands launching a new product, or that need fresh visuals for their website and marketing.
Step 1: Creative Planning
- Strategic shoot planning based on brand goals
- Production of shoot (create shot list, secure location, etc.)
- Style and concept alignment
Step 2: On-Location Shoot
- Capture of lifestyle + product-focused imagery
- Coordination with models, weather, and all shoot logistics
Step 3: Final Content Delivery
- Delivery of full gallery with all useable images from shoot
- Download of 30 images from gallery (client to choose)
Optional Add-Ons
- À la carte additional image downloads from gallery
- Full gallery buyout available upon delivery
- Social media video capture
Designed to give you a strong and polished content refresh, with the option to expand into a larger content library over time.
The Basecamp
A strategic content library built to give your brand months of usable, high-performing visuals. This is where we move beyond a single shoot and create a cohesive set of assets designed for real-world marketing.
Brands that want consistent, high-quality content for social, website, and marketing – and need more than just a handful of images.
Step 1: Creative Direction
- Strategic shoot planning based on brand goals
- Collaborative production process that involves location, shot list, models, etc. to be approved by client
- Production of shoot (create shot list, secure location, etc.)
- Style and concept alignment
Step 2: On-Location Shoot
- Capture of lifestyle + product-focused imagery
- Coordination with models, weather, and all shoot logistics
Step 3: Final Content Delivery
- Delivery of full gallery with all useable images from shoot
- Download of 60 images from gallery (client to choose)
- Download of 10 vertical social video clips (5–10 seconds each)
Optional Add-Ons
- À la carte additional image downloads from gallery
- Full gallery buyout available upon delivery
- Creation of “ready-to-post” stitched social media videos
Designed to give your brand a cohesive, flexible content system that can be used across platforms for months to come.
The Summit
For larger productions, tourism campaigns, multi-location shoots, or one-of-a-kind brand collaborations. Projects are quoted based on scope.
- Tourism + DMO campaigns
- Multi-brand collaborative shoots
- Large-scale seasonal productions
- Ongoing content partnerships
If you have a bigger vision or unique project in mind, let’s build something custom.
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↪ I specialize in working with a robust number of clients, including technical gear brands, adventurous Airbnbs, mountain or trail guides, tourism boards, and more.
If your business falls in a different industry, I encourage you to reach out so I can determine if we’d be a good fit!
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↪ For most projects, 50% of project fees are due as a non-refundable deposit before work starts. The second 50% is due upon project completion.
I am happy to create custom payment plans as needed – reach out and we’ll find something that works!
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↪ For design projects, my standard packages include 2 rounds of revisions.
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↪ For photo projects, my standard license includes 2-year unlimited global use across web, digital, and print applications. Paid ads are not included, however can be added on through an extended license.
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↪ Depending on the scope of work, packages can be customized to best fit your needs. Reach out with project details and I’ll work on creating a custom proposal.
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↪ I build all client websites in either Squarespace or Wix Studio.
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↪ I’m excited to hear about your project! To get started, fill out the project inquiry form. From there, I will reach out to get some time scheduled to discuss the nitty gritty of your project.
PACKAGE faqs
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